RSS 101 Tutorial Part 4

Benefits for Online Marketers

RSS is certainly the hottest online marketing tool today and this is the time to put it to maximum use. Lets take a look!

FREE!

RSS though remarkably capable, is as yet considerably under-utilized which is why almost RSS services are free and waiting to be used by you. Then why not use them to your advantage?

Ranging from free aggregators, RSS creating software, feed indexing and tracking sites, hardly everything required to construct and manage an RSS feed is available entirely free of cost! Transform the most of it while it lasts.

With little effort, you can use RSS innovatively to improve traffic to your web site. Before long these services will all cost money, so return started now.

Present Web Site for Free

As detailed later, certain search engines are offering to index your RSS feed likewise with your web site if your visitors include your RSS feed in their search engine well-defined accounts.

Since sample, a Yahoo! policy states that it will spider your RSS feed and web site if a visitor to your site includes your feed in his/her My Yahoo! account. Yahoo! is doing this within 48 hours of such an occurrence a astonishingly fast indexing time so that Yahoo! To top it all, this happens without costing you a penny! You can beyond speed up the process by subscribing to your RSS feed in your My Yahoo! account.

In other words, using RSS gets your site listed in popular search engines faster than the usual site listing procedure and it doesn't cost a thing.

Advertise (with Incite)

Before plunging into sending product promotion newsletter through your RSS feeds, make a bona fide subscriber base. Offer them useful information that will safehold them hooked to your feed. Later, you can subtly insert unobtrusive ads related to the feed topics.

For reference, once the users be conscious of that you are an expert in Internet Traffic, the members of your RSS feed will check Internet Traffic products you sponsor or bring up in the feed. Such contextual marketing is bound to receive hits and some hits will turn into sales!

In this respect, RSS feeds are a delightful tool to compose a buzz about an upcoming product, e-book, discount sale, or a new enhanced service relating to the feed topic.

Podcast Your Content

Time and again you will come across a word of warning about using artificial content or content other than text in an RSS feed. From a technical stance you can use HTML, audio, video, and images in a feed to enhance the impact of your message.

Podcasting is the ability of devices especially the Apple iPod to deal with all kinds of digital data other than music (which is what it was designed since). Generally speaking a Podcast is like a recorded radio program, something informational that a user can store on his iPod and listen to later.

With Apple doing roaring firm marketing iPods and establishing a global personal device defined, podcasting is the future of RSS. A Feedburner study indicates that number of podcast listeners elevated from 13500 in January 2005 to 24000 the next month. The number of podcast feeds went up from 750 in December 2004 to about 1750 within two months. Absolutely of these podcast supporting feeds rank among the first 50 RSS feeds on Feedburner with some boasting of up to 3000 subscribers.

These numbers are going nowhere but up.

So how do you make money from all this?

Generating Revenue from RSS

Using Google AdSense

Optimize your web site since keywords and phrases and use Google ads in your RSS feeds through Google AdSense to do additional income. For this purpose, Google has recently introduced the Google AdSense program so that feeds.

Refer to other Google AdSense policies for feeds available at:

www google com / support / adsense / bin / answer.py?answer=20134

Direct Marketing

As is the count with inserting ads in RSS feeds, cautiously promote direct selling and entice the readers who are into impulsive shopping.

For this arrangement to work, you must first confirm the weight of the content you contribute through your RSS feed. The readers should accept you as an expert in your field and find you trustworthy. Then and only then you can offer them related products and services, and they are probably to buy.

When the time is right to move on to marketing through RSS, ascertain that what you are marketing directly complements the information you combine in the RSS feed.

Serve your RSS subscribers considerably and they will turn into paying customers.

Turn Paid so that Exclusivity

If you are interested in a specialized field, you can pass paid since the unique and exclusive content you can present through RSS feeds to the community who share the same activities.

Niche markets typically have very little newsletter and consumers involved in such areas are always on the lookout of new news. If you can satisfy this enquire, subscribers will not mind paying a reasonable membership fee to access your expertise.

Another way of making money from niche markets is to enquiry all the related feeds and embrace them together to form a large useful resource. Your subscribers will thank you for compiling all the news into a single location which is really the meaning of the aggregation. Yahoo Pipes, Google Mashups, and TrafficBoosterPro V2 are examples of this technique

Marketing Affiliate Products Generally

Whether you are an associate of a widespread affiliate program or yourself manage an affiliate program with a certain number levels of affiliates and clients, you can benefits tremendously by using RSS.

Promoting Amazon Products

Amazon is one of the biggest and most popular online stores since a wide extend of products. If consumers want to buy something, they frequently first check it out on Amazon.

You too can advantage from Amazons popularity. RSS assists you in informing your clients about present versions, bestsellers, and discounts. With RSS, you can even help your subscribers track the elements they are concerned in. Prepare and send customized RSS feeds to unequal clients so they do not spend time going through details of many and various part on Amazon.

Promoting Your Products Auctioned on eBay and Other Auction Sites

Use RSS to facilitate your products that sell through auction sites like eBay.

Creating an RSS Feed

Creating an RSS is almost as ready as reading one.

- Manual Creation

- Software-based Creation

- Customized Creation

Regardless, make sure you have attractive content.

The next part will be about: "Creating an RSS Feed Manually"

If you can't wait till the next part release, or you can't find the earlier 3 parts please download the extensive report from our web site in the downloads area.

James Saunders is the owner of http://TrafficBoosterPro.com, the SEO Tool and Marketing Tool that turns any web site into a Self managing unit! Software that bring massive Targeted Traffic from RSS Feeds in AutoPilot, now in it's 2nd revision at http://TrafficBoosterProV2.com